Mass Communication Effects on Indian Society - 3799 Words

ABSTRACT Our world today is increasingly driven by a mass media due to the explosion of different means of communication, especially electronic communication such as satellite TV and Internet. The media is viewed as a source of power that influences, controls, and promotes new standards in the society and reinforces the existing ones. As the media increases in use as our prime source for information and values, there is a great need to critically evaluate inherent socio-political and cultural barriers. This study is conducted to identify inherent socio-political and cultural barriers for mass media impact on Indian society. The study will help to understand the inherent barriers involved in mass media impact through conceptual or†¦show more content†¦Tracking this growth in a meaningful perspective is imperative since its spread and reach have been mired in socio-political and cultural barriers. The complexities that limit the growth of the Indian media story are based on a heady mix of poverty, bias, economics, and the inherent trappings of a religious philosophy that find echo in the fatalistic suppositions of Hinduism. With minimal impact to change the state of the nation, the barriers that come in the way of the free flow of information need to be tackled with more alacrity and awareness, lest the growth gets sucked into the vortex of its own limitations. The advertisement-driven consumerist mooring that is propelling the flawed Indian info-age communication story seems to be a pointer in this direction. 4.1 Wide reach Statistics indicate that in 2001, India had 45,974 newspapers, including 5364 daily newspapers published in over 100 languages. The largestShow MoreRelatedEmergency Period Media1047 Words   |  5 PagesEmergency period media In June, 1975, Indira Gandhis government declared a state of emergency and suspended civil liberties. 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